If you’re trying to figure out how to add Google Tag Manager to WordPress, then this is the video for you. In this video, I’ll show you how to install Google Tag Manager on your WordPress website in a few easy steps.

So what is Google Tag Manager and why should you bother? Tag Manager is a tool with a user-friendly, web-based interface that simplifies the process of working with tags, that helps you gain more insight into what is happening on your site.

GTM was created to empower marketers in managing analytics and marketing tags on their websites efficiently. It is fully customizable and an ideal solution to streamline your reporting, modify your reader’s content experience, control their micro-level behavior when interacting with your content, improve engagement, and the list goes on…